User Experience Best Practices
User Experience (UX) as a term has many definitions. First of all, it defines the perception and responses of the user that occur while working with any product (in most cases, digital products). It is also special product development and testing technique that focuses on the attempts to understand the user’s demands, desires, and needs. Through that, development and quality assurance may be performed more accurately and effectively.
User experience also considers users’ limitations and mistakes they can make along with all the company’s objectives on this particular product and this particular audience.
This aspect of product development and further maintenance is always a focus of attention of various businesses, and companies are permanently struggling to find the best practices of UX.
Basics of User Experience
The main idea of this entire technique is to ensure that the user can find and use the product value in full. It can only be achieved through taking the user’s place and analyzing the received data. The basics of user experience are built on this postulate.
The main of these basics is a high quality of information and services. Such information must obtain the following signs:
- Value. The information should fulfill the user’s need;
- Usability. The service should be easily used and understood in any conditions;
- Suitability. The product and its content should successfully apply to people’s emotions, their pains, and desires;
- Findability. The navigation to the content should be easy to find;
- Accessibility. Every user should have easy access to the product’s content.
Indeed, this list can be added and edited, but these are the main points that every product’s content should obtain to provide a good experience of using it.
UX Key Principles and Best Practices
Talking about the principles, the person interested should understand that the first and the main rule of any commercial product is to be desirable and attractive for the user. The following principles are based on this rule:
- Careful attention to users’ needs. Everything in the product, from its functionalities to its design, should answer the users’ demands.
- Clear hierarchy and logical sequence of all the steps. One of the main ways of achieving attraction of a commercial product is to provide a clear structure so that the users would be able to manage it themselves without undesirable barriers.
- Accuracy and aesthetics in design. Too many elements and colors may come short of users’ expectations and repulse them from the product. The layout is very important. Nevertheless, the developer shall not go to extremes and make the product look plain.
To achieve that, every developer, designer, or product manager should use the following practices:
- Analyze the market and understand the users’ needs. A good UX can be achieved only through serious research of the target audience and finding its pains and goals.
- Prototype before a real work. It is always better to build a model of the product to understand it in more detail and find the parts that should be edited.
- Usage of real content while designing and developing. This point should not be neglected as workers should understand that they create a product in particular circumstances, and they should work according to the particular content.
Indeed, there are much more good practices of improvement that may be more vital in one sphere and less vital in another, but the given points are universal. It is worth mentioning that they can be used in UX writing and creating UX documentation, so not only programmers and designers may find it useful. Technical writers and content writers also value these.
User Experience as a phenomenon is extremely important in the practice of product development. All sorts of businesses should always consider this aspect if they want to achieve real success among the audience. In doing so, they should follow special rules to increase the effectiveness of this technique.
This is a task not only for leads or particular teams but for all the people responsible for product development and market penetration.
“Follow the river and you will get to the sea.”